Chief Communications Officer
The Marketing and Communications cluster oversees the effective communication of MEA’s value to its internal and external stakeholders. The cluster’s main responsibility is seen in the conceptualization and execution of marketing campaigns for the organization’s initiatives. It is also in charge of managing the different communication platforms of MEA. The cluster’s efforts are guaranteed to have a visible and meaningful impact on the perception and success of MEA.
Marketing and Communications Department
The Marketing & Communications Department develops the core strategy of campaigns and crafts the communications plans. This will be done by grounding strategies on data-driven insights, consistently producing high-quality promotional materials aligned with MEA’s branding, and improving the organization’s digital presence.
A Marketing and Communications Cluster that is grounded on sustainable systems and provides value for its stakeholders through the application of integrated marketing communications (IMCs)
Creating synergistic environments that provide stakeholders meaningful opportunities to revolutionize MarkComm practices and execute impactful campaigns
Projects and departments will be onboarded with the department protocols and services, as well as the MEA's branding and identity.
The Central and Administrative Boards will utilize the MEA Newsletter as a platform to promote initiatives and events.
MCD is preparing a template to formally receive collateral requests from project committees and departments.
Trackers are made available for PMs, AVPs, and committee heads to monitor progress and point persons for requested collaterals.
Used collaterals from previous iterations of projects are kept in a Google Drive for the reference of current and future projects.
MCD Associate Deployment
Associates will be deployed to projects and departments to centralize all MCD-related concerns.
Projects and departments, through MCD, can use the MEA website to disseminate information regarding MEA initiatives.
Approval and Blasting System
MCD implements an approval and blasting systems for materials to be blasted on MEA's communication platforms.
Marketing Strategy Workshops
A series of workshops are made available to train core committees on ideation, use of strategic marketing frameworks, and insighting.
Brand Communications Workshops
A series of workshops are made available to train core committees on different design softwares and branding & communication practices.